“Yaad” means memory  but the kind that stays long after moments fade.

The Yaad Hoodie was created as an ode to those quiet fragments we carry with us: familiar voices, old cities, late-night conversations, and the versions of ourselves we grew out of but never fully left behind.

Set in a deep purple shade, the hoodie mirrors the depth of reflection calm, steady, and unmistakably emotive. The lotus motif at its heart is a symbol of rise and return: beauty emerging even from the murkiest waters, strength hidden inside simplicity.

Crafted with a premium finish and a silhouette built for modern streetwear, Yaad isn’t about nostalgia for the past it’s about honoring the pieces of it that shaped us. A wearable keepsake that moves with you, wherever you are now.

A reminder of what made you.
A tribute to what stays with you.